What are the secrets, strategies, demographics, trends and psychology behind cryptocurrency exchanges? Insights in this article are from the Blockchain Connect Conference in San Francisco including cryptocurrency exchange CEOs Chris Lee (OKEX), Jesse Powell (Kraken), Mike Kayamori (Quoine), Chief Strategy Officer Kailong Cai (Huobi), and Head of International Markets Ted Lin (Binance Exchange). The original version of this article by Erin Gorsline was published at CoinCentral.com.
Insights in this article are from the Blockchain Connect Conference in San Francisco included cryptocurrency exchange CEO’s Chris Lee (OKEX), Jesse Powell (Kraken), Mike Kayamori (Quoine), Chief Strategy Officer Kailong Cai (Huobi), and Head of International Markets Ted Lin (Binance Exchange).
“We’re gonna be a much more prosperous society because we don’t require such a huge drag on our society… because the blockchain is now that trusted third party.”- Tim Draper, American venture capital investor.
Cryptocurrency Trading Demographics
The US, Japan, and China are major cryptocurrency markets. The average trader is male in their 20s and 30s, with women and other extreme age groups entering the market.
- Huobi: 70% of customers come from China, a lot from Japan, but not much from US. About 50% are 30-50, while the average Chinese investor is 20-30. The male to female customers 4 months ago was 4:1. Now it’s 3:1 so female involvement is growing very fast.
- Kraken: Kraken exchange users are mostly male, with a recent influx in both really young (18 years old with little money) and those around 70 years old. The average age in mid-30s more and tech-savvy with a bit of money to invest. Lately we’ve seen both of the extremes, teens and people 70 plus.
- Binance: The US is our biggest market with the average age 25-35, mostly men. The ones that are still not in crypto are the midlife crises ones, ages 50-60s, but even grandmas are talking about crypto.
- Quoine: Early 20s coming en masse. When we started people were looking for the next excitement. Crypto is “bigger than FX” and other assets. Japanese investors are interested in leverage trading.
- OKEX: 30% of all Koreans are trading crypto!
Importance of Cryptocurrency Exchange Security
Individuals need to make sure the exchange they are using makes security a priority, as exchanges are always a target. Moreover, users need to stop posting their cryptocurrency investments on social media.
- Kraken: Security is something we think about constantly. It is at the core of the exchange. It’s what inspired us to make an exchange. It’s a marathon, not a race. Be careful on your personal safety. We have seen a lot of prominent members getting their cellphones ported away, people getting kidnapped. If you talk about Bitcoin on social media, you should think twice about it.
- Binance: When you grow too fast too quickly, you take shortcuts. There’s a tradeoff between customer convenience and security. Some exchanges aren’t taking warning security measures in actual practice. Even with a regulated market in Japan, things still happen, which is why it is up to each person to make sure the service provider you are using puts security front and foremost.
Impact of Whales In the Cryptocurrency Market
The exchange leaders tend to agree that there are whales, ranging from medium to heavy influence over the cryptocurrency market. However, there are no market makers with control total control over the market just yet. Investors need to beware of coins with low liquidity as these coins can be easily manipulated.
- Kraken: There are definitely whales that are market-making but I wouldn’t say anyone has massive influence over the price.
- Binance: I would say whales exist, but not necessarily with evil intentions. Some whales are out to play while some are out to arbitrage. Especially with less liquid markets like Ripple (which is 60% owned) whales make markets and doing arbitrage. Ultimately, manipulation isn’t too widespread.
- Huobi: Whales effect 70% of Bitcoin positions.
Whale: a term used to describe cyrpto players who have significant amount of holdings. With the metaphor of the market as an ocean, the crypto ecosystem consists of small and big fish, sharks, waves, whales, etc.
How do Exchange Choose the Coins They List?
Exchanges have their own list of criteria and are stringent in coins listed.
- OKEX: The company looks at technology and how large the market is, and if there is a “ceiling” for this market. They also want to know if it is a utility token, and the risks, security, and the characteristics of the technology behind it. It takes a couple of weeks to a month to list a new coin.
- Huobi: Huobi has a credit system called “smart chain” based on five criterion. This includes the strategy, management team, technology, its market size, and its potential. However, one thing we don’t share is how we weight these items as we don’t want the bad guys to go public.
- Binance: People ask me “What are you gonna list next?” It’s become a craze for people to jump on the next big thing. There are only a few different ways to really understand if you picked the right project. For us, we do a very proprietary methodology. Is the team good? Do they have good track records? Do they have a product? And do they actually use blockchain technology for real? We like modest teams that don’t seek extravagant amounts of money. We pass less than 3% of all applicants in our reviews. 97% of those are rejected!
HODL was originally a typo for “holding” but is now a crypto jargon for Holding On for Dear Life
Bitcoin still is the preferred coin to trade, but altcoins are gaining traction. There’s also a slew of entrepreneurs attempting to appeal to the masses by launching ICOs.
- Huobi: Before, we saw people trading a lot more. Now we see people holding it.
- Quoine: Bitcoin is still the most popular coin. Its popularity is due in part because it’s the largest token in respects to volume as well as the Japanese government calling crypto legal tender.
- Binance: Japan is more around Bitcoin, with the altcoin market being very small. This has to due with government regulations, as the government has to approve coins.
Cryptocurrency Trading Psychology
People need to do better background research on coins instead of just investing based on its value or what the news says.
- Kraken: It’s scary when you hear some of these strategies. News manipulates trading behaviors and thinks it is often dangerous to invest in coins just because they have a less than one cent value.
- Binance: New users are often looking to coins with large fluctuations as they find them more exciting and potentially lucrative.
The Future of Cryptocurrency Trading
While the cryptocurrency market still looks like the wild west, market manipulation is expected to decrease. Countries should be looking to regulation to help control this manipulation.
- Quoine: As the market matures, market manipulation will go down. Overtime, when there are more institutional investors and retail investors, the market will mature and exchanges will have to be transparent about who’s making markets, and who’s buying what.